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Level of Competition in the Online Dating Industry Online dating Web sites are facing ever-increasing pressure due in part to social-networking sites, but lucrative advertising and subscription revenue keep a high number of companies competing in the area.The surges in the popularity of sites such as My Space and Facebook have drawn attention away from dating Web sites.
Companies in this industry recognize that they’re sitting on gold mines, which is why their advertising budgets are so high.
In 2009, about $350 million was spent on marketing for online dating service websites.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
Not surprisingly, members of online dating sites aren’t always completely honest.
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Members tend to inflate their yearly salaries by 20 percent or more.
Physical traits are exaggerated or hidden, especially regarding height and weight.
There is more good news ahead when considering that these visitors tend to become members.Tags: Adult Dating, affair dating, sex dating