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She found that it was not only easy to use and fit the pace of her busy professional life, but it also expanded her dating pool beyond local men in her city to access potential partners of better quality from other regions.“I cannot deny that there are good guys in my local city,” said Zhou on traditional dating, “but I didn’t find any quality matches after getting to know them.” An increasing number of Chinese have turned to online dating and dating apps.

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Houran points out the potential unintended consequence: in the age of dating apps, people are pickier and more selective, compared to offline dating.

“People now may more easily develop unrealistic expectations for what they seek in a partner,” he says.

Unlike in first-tier cities like Beijing and Shanghai, where new trends emerge and quickly permeate society, Zhou was considered an early adopter in the second-tier city Yantai in Shandong Province when she began online dating in the early 2010s.

When 30-year-old auto sales manager Zhou Yixin joined online dating at the behest of her cousin living in Beijing, she did not expect to meet her steady boyfriend of two years.

However, many young Chinese resent their parents attempts to interfere in their romantic life.

When Zhou’s parents played matchmaker for her, she felt that if she didn’t like the guys chosen by her parents, it would lead to arguments where her parents blamed her for being “too picky.” Dating apps in China instead empower the individual where life is catching up with the law.Sick of unsuccessful blind dates set up by her parents and unable to stand the social scrutiny of meeting potential dates at bars in her city, Zhou registered on Jiayuan, a Chinese dating website.The site is typically used by young singles between 24 and 35 and is commonly viewed as a tool for seeking long-term relationships and possibly marriage.In that setting, marriage bonds were established based on filial piety, rather than love.Significant shifts to China’s marriage and dating culture came in 19 with new laws.“We’re looking for people who are more relationship-driven,” says Liu.

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