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Though Disney Channel was no longer considered a premium channel, the National Cable & Telecommunications Association had long continued to rank the channel's subscriber base among all U. premium channels in its cable subscription total rankings rather than among basic cable networks (this total is now ranked in the NCTA's basic cable subscriber rankings).On September 1, 1997, Disney Channel took on a revamped look and dropped the word "The" in the network's name (however, promos often referred to the channel as simply "Disney" and the logo often omitted the "Channel" in the network's name), and split the network into three programming blocks: Playhouse Disney, comprising shows aimed at preschoolers; Vault Disney, featuring classic Disney material such as Zorro, The Mickey Mouse Club, the Walt Disney anthology television series, older television specials and features such as The Love Bug; and the most distinct one, running from afternoon to late evening for teenagers, called Zoog Disney, which used anthropomorphic characters called "Zoogs", who resembled robots (but the Zoog characters were given human voices) as its hosts.In 1996, Anne Sweeney was appointed to oversee The Disney Channel, and the channel began offering a nightly primetime film.

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Disney Channel is a US basic cable and satellite television network, owned by the Disney-ABC Television Group division of The Walt Disney Company.

It is under the direction of Disney-ABC Television Group President Ben Sherwood.

The channel specializes in television programming for children through original children's television series and movies, as well as third-party programming.

It is marketed mostly toward young children, with the exception of their weekend prime-time block that is aimed at both children and pre-teens ages 7-12 year olds, and the Disney Junior programming block aimed at little kids ages 3–6 year olds.

It was at this time that the channel started to increase its viewership.

Around this time, the channel began to shift its target audience more toward kids, but continued to cater to families at night.

In recent years, the diversity of viewers has increased with an older audience, typically teenagers, young adults and young families.

Since November 19, 2010, the channel is offered with an alternate Spanish-language audio feed, either via a separate channel as part of a Spanish-language network package sold by cable and satellite providers or via a separate audio track with the SAP option, depending on the TV provider.

As a premium channel, The Disney Channel would air week-long previews four times a year, as well as two free preview weekends periodically (with ads targeted to non-subscribers), in the same manner as other premium channels such as HBO, Cinemax and Showtime.

On December 1, 1986, Disney Channel began broadcasting on a 24-hour-a-day schedule.

Soon after, other cable systems began to transition the channel to their basic tiers, either as an experiment or full-time.

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