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Over the years, Goldberger and Fischer have sharpened their formula for acquiring domain names and developing the sites using a fairly simple template, relying on research, savvy and plenty of instinct."You either know it or don't by hearing the name," Fischer says.They look for names that hit the "sweet spot" -- short words that describe a high-value product or services related to it.

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They are bidding furiously at this auction of Internet domain names, with hopes of snagging One name -- -- went for $3 million but paled in comparison to the sale of sex.com, which sold for $12 million last year, according to Cahn, who knew the site's buyer and seller.

When people type the generic names into their Web browser's address field, sites that generate pay-per-click advertising revenue appear. "This industry is like the wild, wild West right now and people have no idea how fast it's growing," said Jerry Nolte, managing partner of Domainer's Magazine, a new trade publication devoted to this little-known world. It's a piece of real estate on the Web that can't be replaced.

As to generics, they're just hoping to capture traffic.

You're just counting on people typing in generic names instead of using a search engine like Google."Malutta said domainers like Goldberger and Fischer are not "gaming the system" which in his opinion would mean registering domain names and then cybersquatting -- driving revenue off somebody else's trademarked name like Coca-Cola.

The owners of the site get paid each time a viewer clicks on one of those links.

Goldberger and Fischer declined to say how much money they make from pay-per-click advertising.

ESQwire Attorneys have been handling Domain Name Disputes and Transactions, and Trademark claims since the early days of the Internet. Some believe the industry's market value could reach billion by 2010 as people continue to purchase approximately 90,000 names a day and the number of domain registrars swells. It's your stake in the ground, your stake in the Internet."At the Manhattan auction, Fischer and Goldberger snatched up four names for more than

Goldberger and Fischer declined to say how much money they make from pay-per-click advertising.ESQwire Attorneys have been handling Domain Name Disputes and Transactions, and Trademark claims since the early days of the Internet. Some believe the industry's market value could reach $4 billion by 2010 as people continue to purchase approximately 90,000 names a day and the number of domain registrars swells. It's your stake in the ground, your stake in the Internet."At the Manhattan auction, Fischer and Goldberger snatched up four names for more than $1.2 million and a fifth for a client, representing only a handful of the names sold for a total of $12.4 million during both the live and silent auction.Domain Name Disputes and Transactions, and Trademark claims Read more In its meeting with the ICANN Board, the Government Advisory Committee (GAC) representatives Committee from around the world provided some highlights of the issues that may be from around the world Read more NEW YORK (AP) -- Inside a midtown hotel, Larry Fischer is on his cell phone with a financial backer as his partner Ari Goldberger does quick research on a laptop computer. Quick," Fischer barks at Eli, the investor at the end of the phone. Fischer and Goldberger up the ante, and then again. At the end of first quarter 2007, at least 128 million domain names had been registered worldwide, a 31 percent increase over the previous year, according to Veri Sign Inc., which runs some of the core domain name directories for the Internet."It's not about words," said Monte Cahn, founder and CEO of Moniker.com, a company that specializes in domain asset management and held the Manhattan auction. The auctions were held during a domain conference in June that attracts some of the biggest players in this niche business.Word got out that Goldberger knew something about the thorny legal issues involving Internet domain names and people began approaching him for advice.Goldberger's fascination with the burgeoning industry was sealed."I was an entrepreneur strapped into this suit-and-tie job," Goldberger said.Most the sites are lucrative for their advertising dollars.

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Goldberger and Fischer declined to say how much money they make from pay-per-click advertising.

ESQwire Attorneys have been handling Domain Name Disputes and Transactions, and Trademark claims since the early days of the Internet. Some believe the industry's market value could reach $4 billion by 2010 as people continue to purchase approximately 90,000 names a day and the number of domain registrars swells. It's your stake in the ground, your stake in the Internet."At the Manhattan auction, Fischer and Goldberger snatched up four names for more than $1.2 million and a fifth for a client, representing only a handful of the names sold for a total of $12.4 million during both the live and silent auction.

Domain Name Disputes and Transactions, and Trademark claims Read more In its meeting with the ICANN Board, the Government Advisory Committee (GAC) representatives Committee from around the world provided some highlights of the issues that may be from around the world Read more NEW YORK (AP) -- Inside a midtown hotel, Larry Fischer is on his cell phone with a financial backer as his partner Ari Goldberger does quick research on a laptop computer. Quick," Fischer barks at Eli, the investor at the end of the phone. Fischer and Goldberger up the ante, and then again. At the end of first quarter 2007, at least 128 million domain names had been registered worldwide, a 31 percent increase over the previous year, according to Veri Sign Inc., which runs some of the core domain name directories for the Internet."It's not about words," said Monte Cahn, founder and CEO of Moniker.com, a company that specializes in domain asset management and held the Manhattan auction. The auctions were held during a domain conference in June that attracts some of the biggest players in this niche business.

Word got out that Goldberger knew something about the thorny legal issues involving Internet domain names and people began approaching him for advice.

Goldberger's fascination with the burgeoning industry was sealed."I was an entrepreneur strapped into this suit-and-tie job," Goldberger said.

Most the sites are lucrative for their advertising dollars.

||

Goldberger and Fischer declined to say how much money they make from pay-per-click advertising.

ESQwire Attorneys have been handling Domain Name Disputes and Transactions, and Trademark claims since the early days of the Internet. Some believe the industry's market value could reach $4 billion by 2010 as people continue to purchase approximately 90,000 names a day and the number of domain registrars swells. It's your stake in the ground, your stake in the Internet."At the Manhattan auction, Fischer and Goldberger snatched up four names for more than $1.2 million and a fifth for a client, representing only a handful of the names sold for a total of $12.4 million during both the live and silent auction.

Domain Name Disputes and Transactions, and Trademark claims Read more In its meeting with the ICANN Board, the Government Advisory Committee (GAC) representatives Committee from around the world provided some highlights of the issues that may be from around the world Read more NEW YORK (AP) -- Inside a midtown hotel, Larry Fischer is on his cell phone with a financial backer as his partner Ari Goldberger does quick research on a laptop computer. Quick," Fischer barks at Eli, the investor at the end of the phone. Fischer and Goldberger up the ante, and then again. At the end of first quarter 2007, at least 128 million domain names had been registered worldwide, a 31 percent increase over the previous year, according to Veri Sign Inc., which runs some of the core domain name directories for the Internet."It's not about words," said Monte Cahn, founder and CEO of Moniker.com, a company that specializes in domain asset management and held the Manhattan auction. The auctions were held during a domain conference in June that attracts some of the biggest players in this niche business.

Word got out that Goldberger knew something about the thorny legal issues involving Internet domain names and people began approaching him for advice.

.2 million and a fifth for a client, representing only a handful of the names sold for a total of .4 million during both the live and silent auction.

Domain Name Disputes and Transactions, and Trademark claims Read more In its meeting with the ICANN Board, the Government Advisory Committee (GAC) representatives Committee from around the world provided some highlights of the issues that may be from around the world Read more NEW YORK (AP) -- Inside a midtown hotel, Larry Fischer is on his cell phone with a financial backer as his partner Ari Goldberger does quick research on a laptop computer. Quick," Fischer barks at Eli, the investor at the end of the phone. Fischer and Goldberger up the ante, and then again. At the end of first quarter 2007, at least 128 million domain names had been registered worldwide, a 31 percent increase over the previous year, according to Veri Sign Inc., which runs some of the core domain name directories for the Internet."It's not about words," said Monte Cahn, founder and CEO of Moniker.com, a company that specializes in domain asset management and held the Manhattan auction. The auctions were held during a domain conference in June that attracts some of the biggest players in this niche business.

Word got out that Goldberger knew something about the thorny legal issues involving Internet domain names and people began approaching him for advice.

Goldberger's fascination with the burgeoning industry was sealed."I was an entrepreneur strapped into this suit-and-tie job," Goldberger said.

Most the sites are lucrative for their advertising dollars.

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