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All these attitudes were even more prevalent among respondents who bought online at least weekly.” With employees spending less time on the phone, they can multi-task during chat conversations and cut the waiting queue to a fraction of its former size when compared to a call center.Not only is this a process improvement but it increases the chances of overall sales (which we’ll get into next! The general trend among users in marketing forums and on blogs is that live chat on a website can generally lead to improved sales numbers.

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Marketers such as Markus Allen turn these pain points into profit: “Armed with these pain points, we can either write new content (for a blog or for an article) or create benefits/advantages for our advertising.” In addition, pain points can turn into sales opportunities with customers.

Live chat provides immediate access to customers’ pain points.

Live chat can obviously increase your business potential, but only if it’s executed correctly.

Here are some important tips to ensure you make the most out of live chat software: Thankfully, all chat software websites provide live chat support, so you can test their products while you shop around.

But it also an i Pod, and as such, it should be satisfying to listen to even if it doesn’t replace your regular ol’ i Pod.

A red flag went up in my mind, and I immediately thought this was going to be some licensing scheme along the lines of the Made for i Pod program, whereby Apple would sell companies licenses to make headphone adapters or headphones with i Phone-compatible plugs.

Besides finding the right software, companies using live chat will need to provide specialized training for their employees.

Live chat is different from a phone call, since all replies must be short sentences that get right to the point. There is an art to knowing when to ask a question and when to offer solutions or additional products.

Once customers are engaged with an employee who can understand their needs, the employee is in a perfect position to recommend additional purchases that may be the perfect fit for that particular person.

A recent study by TELUS International found that many top retail businesses are not offering chat.

The report goes on to say: “62% reported being more likely to purchase from the site again.

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